Equitees. Brands that mean something to you.
Out here, we feature some brands that have meant and still mean a lot more to you. At equitee, you won't come across a t-shirt that has just the brand written all over it. The themes are decided by the brands themselves and we partner with them on design, production and logistics. As a first, we feature Linger, a hospitality brand that works with Nature, and practices a strong brand message of travelling responsibly.
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Disclaimer: We at Line Podu (a Furthr brand) act as business associates to brands that work with us on their merchandise development, execution and logistics only. We aren't in any way responsible for the individual content/design that these brands promote. Any infringement of IP rights/ trademarks are the responsibility of the brands themselves. We are also not responsible if these designs/content promoted by these brands affect cultural sensibilities of people.
Achieve better brand equity with equitees.
We could design a collection for you, take care of end-to-end
logistics for the same - from design to printing to shipping. So next time you plan to slap your logo on to a
collar t-shirt and be done with merchandising, do contact us. We could help you do it the right way.
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Equitee? What is it?
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At Line Podu, we believe that done the right way, the humble t-shirt could be the perfect medium to
propagate your brand message. Apart from advertising on social media etc.,
t-shirts could be part of your media mix - considering it's so personal to your customers.
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We already print merchandise. Why Equitee?
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As advertisers ourselves, we believe that it makes much more sense to evolve the meaning of 'merchandise' itself.
Imagine an advertising real estate that is as big as the front page ad of a leading newspaper. Line Podu can work
with you to propagate the message of your brand, while giving what the end customer wants - personal equity.
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What exactly do you mean?
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Let's for one moment, think of your customer, your ultimate brand ambassador. What precisely does he or she want?
Is there a way where we could bring his needs and wants to the fore? Because he or she's the one who has to wear that t-shirt often for you to use the word of mouth so generated. So, please, don't just print your logo and leave it at that.
Give an example for equitee, please.
Let's say you are in the hospitality industry and you have a considerable customer base, thanks to the amazing
values your brand propagates. Now imagine your customer wearing a funny, interesting
t-shirt design that talks about travel and how he/she loves to travel. Which one do you think will work better? The one with only your brand logo? Or the one with a funky design that has your brand message on travel?
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Where does Line Podu come in?
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We are advertisers at heart. We can't simply digest the fact that brands and companies print a logo on a t-shirt and call it a brand 'merchandising' activity. Maybe the big brands and companies don't have to care - thanks to their infinite resources. However, for start ups and brands that are coming up, this is a waste of precious resources. Line Podu works with these brands to arrive at interesting designs.
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How will the whole thing work?
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First things first. We come up with a single message for your brand. We work on some designs. Then we get into a huddle. Some back and forths. And we arrive at the perfect one. We host them on our site. Then we go to market.
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What about MOQ, Logistics etc?
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Line Podu manages all of them - right up to the point where the equitee reaches your customer. As far as MOQs are concerned, we are on a Print and Ship on Demand model. Which negates unnecessary inventory for you and saves on considerable resources.
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What about returns and exchanges?
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We have check points at all stages of the production cycle - so it's very rare that your customer will come to that eventuality. Please do read our FAQs page to know more about our policies. Thank you.
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Customer service?
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We tend to take customer service away from powerpoint presentations to everyday interactions. We are a small team for now and as Avis said ages back, we try harder to have your problems addressed asap. However, if you face any issues in your interactions with Line Podu as a brand you can call Ram on +9194489 43105 or e-mail him on ram@mailpodu.in.
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